Melanie Spiller and Coloratura Consulting
Copyright 2020 Melanie Spiller. All rights reserved.
Organizing Principles
Melanie Spiller and Coloratura Consulting
Some people write compelling prose. You read the first sentence and you’re captivated. You find yourself
pulled in and reading all the way to the end, even if it’s not a subject that you expected to interest you.
Sometimes, the author’s “voice” is what pulls you through, but much more often, it’s that the piece was
carefully crafted around an organizing principle.
You can tell whether writing is well organized using four tests: *
The subject is stated clearly and briefly at the outset.
Key generalizations summarize major points at emphatic spots and make an adequate outline of the
work.
Subheadings make an adequate outline of the work and display a linear thought process.
Paragraphs, major sections, and the whole piece are dominated by an easily identified order.
There are nine common ways to organize material. Think about your topic and your audience, and see which
one is most likely to provide compelling reading.
Classifications: Group terms or concepts by shared characteristics. Classes should not overlap, all the
classes together should complete the topic or concept, the classes should be comparable with some
common elements, and the classes should be presented in a logical order (like alphabetical, most
common to least-common, or time and space).
Compare and Contrast: Each aspect of a topic is covered completely before moving on to the next
aspect. The introduction and conclusion address the pros and cons of each aspect, or of the end result of
the accumulation of aspects. Make sure that your discussions of each aspect are strictly parallel (if you
talk about cost in one discussion, be sure it’s in all the other discussions, for example).
Definitions: Place the term or concept in a class or group of related things, and then distinguish each
term or concept in some way (by refining the class, perhaps).
Effect-to-Cause or Cause-to-Effect: Effect-to-Cause states the conclusion first and then goes about
proving it; Cause-to-Effect make the argument first. Use deductive logic (from general to specific,
making an argument from premises) or inductive logic (from specific to general, making an argument
from evidence). It is usually clearest to state your conclusion on both sides of the argument.
Funnel: The topic is covered in a broad and general way, and then discussed again in increasing levels
of detail. This is a useful organization for placing things in context, and is the opposite of the Pyramid.
Use this style most effectively in introductions, conclusions, and transitional sections.
Illustration: Use an image, metaphor, example, or analogy to clarify a complex concept. Be sure that
your illustration is not evidence. A piece entirely organized around this principle will have an “aha!”
moment at the end.
Problem-Solution: State the problem and then the solution. State any deviations, significance, or
relationships in the conclusion.
Psychological Order: The topic is discussed in such a way as to intrigue the reader, aid memory, or
overcome resistance. Make your points in order of decreasing (or increasing) importance, or in an order
likely to persuade or please your readers.
Pyramid: Describe the whole topic briefly, and then repeat it in more detail. You may end up covering
the topic several times, in increasing levels of detail or covering different aspects. The pyramid is very
common in newspaper journalism, where readers may read only the first paragraph, and is the opposite
of the Funnel.
Space, Time, or Function: The parts of your topic are discussed in a logical order (left-to-right, first-
to-last, functional importance). This is a good choice for building up a section of code, where A
connects to B, and so forth. You might use this style only for the construction portion of your work.
This blog entry was organized using Psychological for the introduction, Function for the list of identifying
factors, and then Definitions organized alphabetically. The conclusion is organized by Space (top to bottom).
* This list is adapted with permission from “Scientific and Technical Writing and Editing”, by Susan
Schwartz, 1993, self-published.